Interested in writing copy for business clients? Here are some things to keep in mind:
- Understand the client’s target audience: Before you start writing, make sure you have a clear understanding of the client’s target audience. Who are they trying to reach? What are their pain points and needs? What motivates them to take action? The more you know about the audience, the better you can tailor your copy to speak directly to them.
- Focus on benefits, not features: People don’t buy products or services because of their features; they buy them because of the benefits they provide. Make sure your copy focuses on the benefits the client’s product or service offers, and how it solves the audience’s problems.
- Use clear, concise language: Business clients want their copy to be easy to understand and accessible to a wide range of readers. Avoid using jargon or complex terminology, and use clear, concise language that is easy to read and understand.
- Highlight unique selling points: Every business has something that sets them apart from their competitors. Make sure to highlight the client’s unique selling points in the copy, and explain why they are better than their competitors.
- Use storytelling: People remember stories better than facts or figures. Use storytelling techniques to create a narrative around the client’s product or service, and connect with the audience on an emotional level.
- Make a strong call to action: The goal of the copy is to encourage the audience to take action. Make sure to include a strong call to action that tells the reader what they should do next (e.g. “Sign up now,” “Get started today,” “Contact us for more information”).
- Edit and proofread: Finally, make sure to edit and proofread the copy before submitting it to the client. Typos and grammatical errors can undermine the credibility of the copy, so it’s important to take the time to ensure it is error-free.